Why Paid Search Wins for Electricians
When the lights go out, homeowners head straight to Google and click the first credible result promising a fast fix. A well-built PPC account puts you in that paid sweet-spot—above the map pack and organic listings—capturing ready-to-hire customers before they comparison-shop.
Granular Keyword Mapping
Segment every ad group by service, search intent, and ZIP code to lift Quality Score while blocking low-value traffic.
Negative-Keyword Shield
Filter out “DIY,” “salary,” “free,” and hundreds of other research phrases so every dollar chases real customers—not curiosity clicks.
Bid-Hack Optimization
Surgically adjust bids across devices, hours, and audiences to squeeze CPCs to rock-bottom while protecting top-of-page share.
Smart-Bidding Supervision
Google’s automation is great—for Google. Daily hands-on tweaks keep Smart Bidding laser-focused on your profit, not their revenue.
Our 6-Step Launch & Growth Process
- Kickoff & Goal Alignment – lock in CPL targets, priority services, and target-ZIP clusters.
- Granular Keyword Mapping – build service-, intent-, and ZIP-specific ad groups that lift Quality Scores and filter tire-kickers.
- Ad & Extension Build-out – craft call-first ads, layer in message/location extensions, and deploy our Negative-Keyword Shield.
- Conversion-Tracking Stack – stream call, form, and chat events into GA4 and a real-time dashboard.
- Bid-Hack Launch Phase – start with strategic low bids, then push impression share while squeezing CPC to its floor.
- Daily Optimization Loop – bid tweaks, weekly negative audits, and fresh asset tests keep Google working for you, not them.